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Research papers

On the scent of a mystery

A partial exploration of some of the biological and psychological dimensions of odour is undertaken herein. Metaphor often reveals cultural viewpoints in regard to the senses, and smell - both positive and negative - is frequently characterised...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Joseph A. Precker
June 15, 1993
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Citation

Precker, J. A. (1993a, June 15). On the scent of a mystery. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/on-the-scent-of-a-mystery